Strategic Advisory Board

Laura Carabello

Laura Carabello is the Founder and Principal of CPR Strategic Marketing & Communications, and currently serves as a member of the Board of Advisors for the Regulatory Harmonization Institute, a non-profit organization focused on the harmonization of international regulatory requirements affecting the development and introduction of meaningful therapies to patients across the globe. For over three decades, Laura has served as a strategic advisor to public, private, and not-for-profit entities, including iTrials, TelaDoc, Unotron, The Cooperative Exchange; Center for Health Value Innovation and the Foundation for Chiropractic Progress.

Throughout her career, Laura has been invited by multi-national governments and private sector companies to present at numerous conferences and meetings on healthcare issues, and has testified on healthcare advertising and marketing ethics for the U.S. Federal Trade Commission. She chaired the first collaborative meeting for the Drug Information Association (DIA) and the Health Information Management Systems Society (HIMSS), and has served as a thought-leader and panelists at numerous industry conferences organized by the American Association of Preferred Provider Organizations, the Health Care Administrators Association and the Self Insurance Institute of America.

In addition to serving as a strategic advisor and marketing consultant to numerous health-related enterprises, Laura is also the Executive Editor and Publisher of Medical Travel Today, a leading newsletter which is written and edited by experts in international healthcare which covers trends, deals, new business, competition, medical advances, legal issues, and the advancement of care for the rapidly growing ranks of medical travelers.

Sheila Thorne

Recognized as one of the nation’s leading experts in multicultural healthcare marketing, Sheila Thorne has spent over 20 years designing and implementing marketing communications, cross-cultural health education, diversity, and cultural competency training initiatives and campaigns for diverse populations and the healthcare professionals who treat them. A former senior executive in five of the most preeminent health marketing communications companies in the country, Sheila now heads up her own firm of multicultural, multilingual marketing professionals, health educators and trainers.

Born in the South Bronx and a former high school teacher of foreign languages, Sheila has spent her career working for the public and private sectors of the healthcare industry in the fields of strategic planning, professional and patient advocacy, health policy, commercial and social marketing, and community relations with a focus on the health and healthcare of racially, ethnically and linguistically diverse populations. She has worked on behalf of the top 50 pharmaceutical, biotech and medical device companies throughout the United States and for five years worked on their behalf in Western Europe and Latin America across a wide range of therapeutic categories.

She is a much sought after keynote speaker and workshop leader and her work has included facilitation of numerous health forums for hospitals, local, state and Federal health agencies, voluntary health associations, professional medical societies, ethnic medical societies, medical teaching institutions, Congressional Black and Hispanic Caucuses, National Black Caucus of State Legislators, National Association of Latino Elected Officials, Asian Pacific Islander American Health Forum, Summit Health Coalition and the Indian Health Service.

Committed to her community and to the elimination of racial and ethnic health disparities, Sheila is past president of the Coalition of 100 Black Women Manhattan Chapter; past chair of the Health Committee of the National Council of Negro Women Bronx Chapter; past president of the Black Public Relations Society of Greater New York; past member of the Board of Trustees of the Northern New Jersey Chapter of the Leukemia and Lymphoma Society, a past board member of two New York City hospitals and sat on the Dean’s Advisory Council of the University of Medicine & Dentistry of New Jersey. For many years, Sheila has also enjoyed working with the National Medical Association, National Black Nurses Association, National Hispanic Medical Association, National Association of Hispanic Nurses Associations and numerous ethnic medical and nursing societies.

Sheila was awarded the title of “Distinguished Professor” by the National Black Alcoholism and Addictions Institute developed in collaboration with Morehouse School of Medicine. She is the recipient of the National Black Leadership Initiative on Cancer “Unsung Heroes” Award for her innovative marketing strategies to reach communities of color and the proud recipient of the prestigious NAACP Freedom Fund Award for her efforts to secure quality healthcare for all, especially the underserved. Sheila is published in Pharmaceutical Executive, PharmaVoice, Medical Marketing & Media, HealthLeaders.com and the Journal of Multicultural Medicine.

Joseph Carabello

Joseph Carabello, President and CEO of CPR Strategic Marketing Communications is a dynamic leader in the developmental and operational machinery of marketing and marketing communications, with expertise in healthcare, managed care, e-business, and technology.

Joseph focuses his energy on cultivating vital relationships with industry leaders and managing every aspect of CPR’s operations. Because of his far-reaching experience in the healthcare industry, he holds key positions in several managed care organizations, as well as venture-based startups and consulting firms. He has served on the board of numerous companies including managed care organizations, physician partnerships, and public service organizations.

A seasoned strategic planner, Joe was responsible for the start up and marketing programs of several health maintenance organizations, including Oxford Health Plans and Health Care Plan of New Jersey. He also served as vice president of Olsten Health Care Services, a home healthcare company, where he was responsible for managing the company’s activities on a national level.

Mr. Carabello has served as a consultant to the Office of Health Maintenance Organizations of the U.S. Department of Health and Human Services on marketing HMOs and on the Board of Health Systems Agencies (HSAs) in New Jersey and Louisiana, where he played a critical role in changing the legal status of HMOs – making the existence of such programs possible.

Mark Paxton

Currently serving as a senior executive at the U.S. Food and Drug Association’s Office of Prescription Promotion, Mark formerly served as the Associate Vice-President for International Regulatory Affairs at Pharmaceutical Research and Manufacturers of America (PhRMA) where he was responsible for engaging with foreign Regulatory Authorities from Japan, Europe, Pacific Rim, and Latin America to position PhRMA objectives and was the primary PhRMA liaison to international and local industry associations and their regulatory working groups, including the International Federation of Pharmaceutical Manufacturers Association (“IFPMA” Geneva, Switzerland) and the European Federation of Pharmaceutical Industries and Associations (“EFPIA” Brussels, Belgium), and the R&D-based Pharmaceutical Association Committee (“RDPAC” Beijing, China). Additionally, Mr. Paxton serves as the PhRMA regulatory representative to the Life Science Innovation Forum of the Asia-Pacific Economic Cooperative.

Before joining PhRMA, Mr. Paxton was a pharmaceutical consultant providing expertise in approval requirements for 505(b)s and 505(j)s, Citizen/Suitability petitions, as well as manufacturing compliance requirements. From 2004-2006, Mr. Paxton served as an Advisory Board Member and Regulatory Counsel, University of Kentucky College of Pharmacy: as Vice-President, Regulatory Affairs, CBA Pharma, Inc.: and Of Counsel, Wyatt, Tarrant & Combs, PSC where he assisted the major, regional law firm in evaluating the establishment of the region’s first full-fledged FDA practice. From 2001-2004, Mr. Paxton was Director, Legal and Regulatory Affairs with Murty Pharmaceuticals, Inc., in Lexington, Kentucky. From 1992-1995 Mr. Paxton was an Instructor at the University of Kentucky School of Business and Economics, Lexington, Kentucky.

Mr. Paxton received his Juris Doctorate from the University of Dayton School of Law in 1998, his BS in Business and Economics from the University of Kentucky, 1991, and his MS in Economics in 1993 also from the University of Kentucky.

Michael MacLeod

Michael has over 30 years of diversified experience in the healthcare and life sciences industry, and has provided leadership and consulting support for major and emerging pharmaceutical companies including, Abbott, Roche, AstraZeneca, Endo, Sepracor, Enzon, Bayer, etc. Among many career highlights, Michael ran and directed a Top 5 Healthcare communications advertising agency (Torre Lazur-McCann), led Johnson & Johnson’s sales and marketing organization, founded a “start-up” advertising and communications agency, served as a sales representative and district manager, and has launched numerous blockbuster pharmaceutical brands as a product director including Ortho-Novum®, Renova®, Diovan®, Lap-Band®,Estorra®, HUMIRA®, and Kaletra®.